Top 10 Alcoholic Beverage Trends for 2024

As 2024 unfolds, sip on the future with a toast to innovation and sustainability in our glasses. From garden-fresh concoctions to the sober curious movement, we're stirring up the top 10 trends that are redefining the buzz.

1. Low and No-Alcohol Options

The sober curious movement continues to gain momentum, with premium non-alcoholic spirits, wines, and beers offering sophisticated alternatives for mindful drinkers.

2. Sustainable and Eco-Friendly Practices

From regenerative farming to carbon-neutral production, sustainability is becoming a key differentiator for brands conscious of their environmental impact.

3. Botanical and Garden-Inspired Flavors

Fresh herbs, edible flowers, and botanical infusions are bringing garden-to-glass creativity to cocktails and spirits across the industry.

4. Ready-to-Drink Premium Cocktails

The RTD category is maturing rapidly, with craft-quality canned cocktails offering convenience without compromising on taste or ingredients.

5. Functional Beverages

Drinks infused with adaptogens, nootropics, and other functional ingredients are appealing to health-conscious consumers seeking added benefits.

6. Local and Hyperlocal Spirits

Consumers are increasingly interested in locally-produced spirits that reflect regional terroir and support community distillers.

7. Asian-Inspired Flavors

Ingredients like yuzu, shiso, and sake are finding their way into Western cocktail culture, bringing new flavor profiles to familiar formats.

8. Vintage and Heritage Revivals

Classic cocktails and forgotten spirits are experiencing a renaissance as bartenders and consumers explore drinking history.

9. Transparency and Traceability

Brands are providing more information about sourcing, production methods, and ingredients to meet consumer demand for authenticity.

10. Experience-Driven Consumption

From distillery tours to cocktail masterclasses, consumers are seeking memorable experiences that go beyond simply purchasing a bottle.

Cheers to Innovation

These trends reflect a broader shift toward mindful consumption, quality over quantity, and a desire for drinks that tell a story and deliver an experience.